Our Tasty Range

Switch and save Price per KG

Wagg Cat
  • IAMS : £6.53
  • Purina One : £6.24
  • Whiskas : £3.22
  • Go Cat : £2.94

Check the savings you could make by switching to Wagg cat food.

Our price comparison is with Wagg Complete cat food in 500g boxes, and the nearest equivalent diets and pack sizes in the stores checked.

*Price/KG based on 300-800g on average price across Asda, Tesco, Morrisons and Sainsbury’s.

  1. Pricing data is recorded by Wagg on a once monthly check of relevant stores and may from time to time vary if retailers or suppliers amend their prices.
  2. The £/kg figures are based on a simple average of products at the various retailers sampled (Tesco, ASDA, Sainsbury’s and Morrisons).
  3. The price table is indicative only and the examples used to illustrate the level of saving are purely to put into context the saving achievable. Wagg accept no responsibility for any inadvertent or misleading comparison.
  4. The price checker only compares the cost of feeding your cat. Wagg is a complete, nutritionally balanced cat food, however the price checker does not attempt to differentiate by nutrition or health benefits.

Frequently asked questions

Our range of food has been carefully formulated to provide wholesome nutrition and contains no artificial colours or flavours, no dairy and no soya.

  • No, our cat food does not contain any artificial colours or flavours.

  • Cats need Taurine in their diet. It is important for good health, in particular:

    • To help maintain healthy heart muscles,
    • For the development of the retina - insufficient levels can lead to impaired vision,
    • For reproduction and the growth of kittens.
  • Fibre is important to cats as it provides bulk to help food move through the intestinal tract. Using a small amount of moderately fermentable fibre such as beet pulp together with mannan oligosaccharides (a prebiotic derived from yeast) can help promote a healthy digestive system.

  • Check the Body Score Chart and our Feeding Guide which shows how to check your cat's ideal shape and size. After cats are neutered they may have a tendency to gain weight so you may need to adjust the amount you feed each day to keep your cat in trim condition.

  • You may not see your cat drinking much water, but it is essential to have clean fresh water available at all times. This will also help maintain a healthy urinary tract.

  • We source our ingredients as locally as possible. The majority of ingredients are made or grown within Europe. We use only reputable suppliers which are mostly based in the UK. Any imported products have to conform to European standards and pass our suppliers and our own quality testing.

  • We do not send out samples of our food or treats as this helps us to keep our costs down. Most of our varieties are available in small size packs which are ideal for testing, giving a better indication of suitability that a small sample bag. We recommend introducing a new food gradually into your pet’s diet over a period of around 5 to 7 days as this helps to avoid digestive upset which can occur when new ingredients are introduced into the diet too quickly.

  • If you have not been able to find the answer to your question on our website then please contact us and we will do our best to help.