22 April 2013
Thank you to everyone who completed our dog survey in March. We have taken a look at the responses and compared them to what you told us last year. A lot of what you are telling us is similar but there are some differences and we think that at least some of these can be attributed to the fact that most of us have less money in our pockets.
Firstly, from the responses we received, it appears that there are fewer multiple dog households than last year, and this is most noticeable when looking at 2 dog families. Last year responses showed that 35% of you owned 2 dogs and this year it has dropped to 25%.
Secondly whilst the number of people feeding a dry dog food for at least part of their dog’s nutrition remains the same as last year, the number of people feeding a dry food as part of their daily feeding routine, has risen from 88% last year to 92% this year. Also more people than last year are regularly adding extras to their dog’s complete dry food, such as household leftovers and tinned food.
It is important to remember that Wagg is a complete dog food which means you do not need to add any extras to it. If you are adding extra food items, this can alter your dog’s ideal nutritional intake and can also increase the number of calories. If you do regularly add extras, you must be careful not to overfeed your dog and we suggest you cut back on the amount of dry food that you are feeding.
A new question introduced this year asked how people perceived their dog’s weight. Most of you answering the survey felt that your dog was at an ideal weight.
Whilst we are not in a position to say whether individuals are correct or not, we thought that we would share some other research with you:
The PDSA found that whilst 84% of owners believed that their pets are the correct or ideal weight, in reality one third of dogs were actually overweight. Their figures are based on people attending their surgeries.
We think that this is a worrying figure, as overweight dogs are more susceptible to conditions such as diabetes, arthritis and heart problems.
Whilst it is relatively easy for most people to tell from these silhouettes which dog is the ideal weight, it can be a little more tricky in real life, and, the weight of our pets can creep upwards if we are not careful. See the body score chart on our website for more information about the ideal weight for your dog and maybe discuss in more detail with your vet on your next visit.
When choosing a dog food, good nutrition and ingredients remain an important factor to almost everyone. 98.4% of you say that this is either very or fairly important to you. Since last year’s survey, cost appears to have become a bigger consideration, with nearly 4% more people than last year reporting that the cost of their dog food is very important. We understand that people need to balance their finances whilst still providing good nutrition for their pets.
At Wagg we care about your pet and work hard to ensure we achieve a balanced level of nutrition in all our pet diets. Our goal has always been to produce the highest quality pet foods using the finest ingredients, at the best possible price. Our price checker can show you just how much you can save each year, by switching to Wagg.
We asked everyone currently using Wagg about the health and wellbeing of their dogs. As you can see we are really happy to report the results!