Our Tasty Range

Switch and save Price per KG

Wagg Dog
  • IAMS : £3.41
  • Bakers : £2.04
  • Pedigree : £2.00
  • Winalot : £1.35

Check the savings you could make by switching to Wagg dog food.

This price comparison is with Wagg Complete dog food 2.5kg bag, and the nearest equivalent diets/pack sizes in the stores checked.

*Price/KG based on 1.5-3KG on average price across Asda, Tesco, Morrisons and Sainsbury’s.

  1. Pricing data is recorded by Wagg on a once monthly check of relevant stores and may from time to time vary if retailers or suppliers amend their prices.
  2. The £/kg figures are based on a simple average of products at the various retailers sampled (Tesco, ASDA, Sainsbury’s and Morrisons).
  3. The price table is indicative only and the examples used to illustrate the level of saving are purely to put into context the saving achievable. Wagg accept no responsibility for any inadvertent or misleading comparison.
  4. The price checker only compares the cost of feeding your dog. Wagg is a complete, nutritionally balanced dog food, however the price checker does not attempt to differentiate by nutrition or health benefits or any difference in recommended feeding amounts specified by different manufacturers.

Frequently asked questions

Our range of food has been carefully formulated to provide wholesome nutrition and contains no artificial colours or flavours, no dairy and no soya.

  • No, Wagg is a complete diet, specially formulated with all the nutrients, vitamins and minerals to meet the requirements of your dog. In fact adding extra food could upset the nutritional balance of your dog’s diet. You should ensure however, that fresh water is always available.

  • The feeding guide on the pack is to be used as a guide only. Remember every dog is different and the amount they need depends on their breed, activity, age and lifestyle. Use your own experience of your pet to determine exactly how much should be fed.

  • When changing your dog’s diet it is important to do it gradually over a period of approximately 5-7 days. This is to ensure your dog’s digestive system has the opportunity to become accustomed to the new food. We would advise that you introduce Wagg by mixing a small quantity with your dog’s current diet. Then increase the quantity of Wagg food each day for 5-7 days until you are feeding 100% Wagg.

  • You can feed Wagg food either with or without water depending on what your pet prefers. Although keeping the food dry and crunchy will help keep your dog’s teeth clean and healthy.

  • Your dog should have a constant supply of clean fresh water at all times.

  • We recommend that you contact your vet to discuss your dog’s body condition score and for advice on your dog's ideal weight. Our foods provide a medium energy diet which is an ideal maintenance food. To achieve weight loss, you may need to reduce the portion size of your dog’s daily feed and avoid giving treats. It is important that you also provide your dog with plenty of exercise. Remember, if you feed the right amount of food for the energy your dog is using, your dog will maintain the same weight. If you feed less than this your dog will lose weight, and if you feed more your dog will gain weight.

  • Our adult varieties are suitable for all dogs from the age of 8 weeks. The main difference between our puppy and adult varieties is that the puppy contains higher levels of protein to assist with the high growth rate associated with puppies. The time to change over from puppy to adult food depends on the breed and individual dog. Many people make this change when their dog is around ¾ expected adult size, once their growth rate has slowed down.

    We recommend that if you feed an adult variety to a puppy you allow them to eat according to their appetite to ensure they receive enough calories and protein to grow at the correct rate.

  • Natural Antioxidants such as vitamins E and C, and antioxidants from plant sources can help mop up free radicals which are by-products of normal chemical interactions within the body. It is believed that free radicals can accelerate the progression of ageing and other diseases.

  • We add a controlled amount of salt to help with certain bodily processes, the level in our dog food is approximately 0.7%.

  • Beet pulp is a good source of fibre which is necessary for a healthy intestine, gut motility and to help maintain a healthy population of gut microflora.

  • No, we do not add soya to any of our dog foods.

  • We can’t comment on our competitors’ price structure, but we can give you a better understanding of why Wagg represents such good value.

    Wagg is a family run business. We like to think we share the same values as many of our customers. We watch the pennies and this helps the £’s look after themselves. We don’t subscribe to wasteful marketing budgets, expensive packaging or complex product ranges. Our aim is to produce the highest quality pet food using quality ingredients purchased at the best possible value. To do this we have invested in state of the art manufacturing facility. Each year we continue to invest to make ourselves more and more efficient. We also purchase local and UK ingredients where possible (helping to reduce our inbound costs). This means we have greater control over quality and ensures only the best ingredients go into your pet’s food.

  • In a nutshell, there is no need to be concerned. The formulation of pet food is a complex subject and one which attracts a lot of views, some of which are simply false and ill informed. Pet food formulation (or pet nutrition as we call it at Wagg) is something that Wagg has a deep understanding of, having been a pet food manufacturer for more than 20 years and in the 50 years prior to that, an animal feed manufacturer.

    In a balanced diet wheat provides an important source of carbohydrate. This carbohydrate is converted to energy through the digestion process. For instance we all know today’s athletes are encouraged to eat a diet of carbohydrate and protein: often pasta and chicken. Well, pasta is a produced from wheat and wheat is Wagg’s main source of carbohydrate. Dogs clearly have different nutritional requirements to humans; however cooked wheat can provide a useful source of energy, when formulated carefully within a balanced, complete food – like in our Wagg diets. Wheat also provides an important function as a fibre, aiding digestion. If your dog has a wheat gluten allergy, it is clear that a carbohydrate element in the food should come from a different ingredient and we would recommend feeding Wagg Sensitive which does not contain wheat.

  • We source our ingredients as locally as possible. The majority of ingredients are made or grown within Europe. We use only reputable suppliers which are mostly based in the UK. Any imported products have to conform to European standards and pass our suppliers and our own quality testing.

  • We do not send out samples of our food or treats as this helps us to keep our costs down. Most of our varieties are available in small size packs which are ideal for testing, giving a better indication of suitability than a small sample bag. We recommend introducing a new food gradually into your pet’s diet over a period of around 5 to 7 days as this helps to avoid digestive upset which can occur when new ingredients are introduced into the diet too quickly.

  • If you have not been able to find the answer to your question on our website then please contact us and we will do our best to help.