About Wagg

At Wagg we believe that your animals deserve proper, quality food. Not fine-dining, pampered-pet, pay-through-the-nose nonsense. Feed them delicious, healthy Wagg at a great price.

Give him the best start

That’s why Wagg’s team of nutritionists create quality balanced pet food packed full of carefully selected vitamins, nutrients, minerals and wholesome ingredients to help keep your pet fit and healthy. Wagg food helps promote healthy teeth and bones, shiny coats, supple skin and a healthy gut. Our food has no artificial colours or flavours so you can rest assured you’re giving them the best.

Complete dry Foods

Wagg dog food is tailor-made for your dog’s important life stages, from Wagg Complete Puppy food, to give your new addition the best start in life, to specialist diets for working dogs and Wagg Complete Senior dog food, containing Glucosamine and Chondroitin to help promote supple joints. For dogs with more specific dietary requirements there is Wagg Complete Sensitive with no added wheat or wheat gluten.

No artificial colours or flavours

Purr by Wagg is your complete dry food for cats. Even the most discerning feline will find something to take their fancy from the tasty flavours.

Our range for small animals includes food for rabbits, guinea pigs, hamsters, gerbils and mice.

In addition to feeding your pet a Wagg complete balanced diet, you can choose from a full range of delicious semi-moist treats and crunchy biscuits for dogs and cats. They’re the ideal training aid or reward.

BRC global standards

Wagg Foods are pleased to have achieved BRC (British Retail Consortium) accreditation. For the fifth year in a row we achieved a Grade A. This is an internationally recognised accreditation against which suppliers of retail branded products can be assessed. It ensures suppliers produce a safe and legal product concurrent with human food quality standards.