Feeding animals since 1923

Over the past 90 years, three generations of the Page family, and lots of long-standing members of the team, have created animal feed.

Starting in a small mill in Tadcaster, north Yorkshire, in 1923, the current MD’s grandfather supplied local farmers.

Over the years we’ve refined what we know about animals and worked with a dedicated team of experts to create the delicious Wagg food that your pets love today.

In the 1990s Wagg moved into our current purpose built site near Thirsk, north Yorkshire, where we produce all our pet food.

Our driving purpose every day is to produce the best quality pet food in the UK at the best possible price through constant improvement in manufacturing, research and nutritional innovation.

Wagg pet food is made in the UK and we aim to source our meat meals and cereals from local producers, reducing our transport miles and supporting the local community.

Wagg is stocked through a broad range of UK retailers, from small independent pet shops to supermarket chains. We’re also stocked in 16 countries around the world.