New look & improved

Your dog’s favourite food just got an all new look. Keep an eye out for the new design in stores soon!

New name & more purrs…

New design, but the same great tasting recipes designed to keep your cat healthy!

New & delicious cat treats!

Give your cat a little something extra with our new re-sealable treat pouches.

Treats to keep ‘em waggin’!

Make your dog’s day with our tasty biscuits and new re-sealable treat pouches. Mmmmmmm!

Why choose Wagg?

At Wagg we care passionately about the health of your pets and so we only produce high quality pet foods, using quality ingredients at the best possible value.

More about Wagg

Your dog deserves natural food

We have created tasty meals to delight your beloved companion, all within a healthy diet.

Meet Billy! He’s our expert taster!

Our tasty range

Beef and veg
Bunny brunch
Only the best for your pets!

World of Wagg!

Wagg Real Dogs

Is Penelope a pampered pooch or does she like to keep it real? #WaggRealDogs @Holly__Sheeran WaggFoods
Watch out... It's Molly!

Today’s question:

How many animals live in your home right now?